One of the most popular forms of online marketing for businesses, display advertising promotes your brand visually online via banner advertising, images, buttons and sponsored content such as articles, Bizcast posts and videos.
Advertising content is managed and distributed to websites that host advertising through a Display Network such as Google or through an internal management system like within Yabsta. The network serves your ads to users within your target demographic. For example, this could be men between the ages of 25 and 45 who reside in your jurisdiction. A potential customer or client who fits your specifications then clicks on your ad and is taken to your website. In order for your banner ad to be effective, it’s important to choose a display ad network that targets the same or a similar audience.
A banner ad, also called a web banner, is an advertisement embedded into a web page. It comprises a JPG, PNG or GIF image or a multimedia object, typically HTML5 or Flash. Banner ads can be static, such as a visual or image links to the ad’s website, or animated, which utilize motion and/or interactivity.
The typical purpose of a banner ad is to generate traffic to a website via clicks. They also provide relevant information, for example by notifying a user about an upcoming sale or new service. Banner ads target your chosen audience, generate leads and boost brand awareness.
Banner ad effectiveness is measured via the click-through rate (CTR). The CTR is calculated by dividing the number of clicks on the ad by the number of times it was displayed, or viewed, which is called impressions.
For example, a banner ad with a CTR of 5% means that, out of 100 impressions, it was clicked on 5 times.
With banner advertising, businesses typically pay-per-click. This means that a set amount is charged every time a website visitor clicks on the ad.