A Point of Interest is any physical location that is not necessarily attached to a business listing. This could be parks, beaches, historical sites, meeting places, and any other location of particularly public interest. When adding a POI, always remember to include an informative title. A thoughtful description provides useful information and improves search results. It is important to plot the coordinates of the POI on the map as this connects it to the mapping system, and some locations may not have a physical address. Photo and video content can be added to improve the viewer's understanding of the POI.